Insights
Insights
What appears here comes out of live research and aggregate client engagement: short notes for boards and operators, not seminar abstracts. Nothing is recycled, and nothing is scheduled; when the world moves, we write. The longer arguments can be found at thomaslawton.com.
What renews firms is disciplined, repeated realignment.
When Audi bought Lamborghini in 1998 the company was bankrupt in all but name. Control was treated as a dial. Sales grew thirty-five-fold.
Advantage is won and lost where market strategy meets politics.
Firms rarely lose to bad forecasts; they lose to their own response when the forecast comes true.
There is no newsletter on this site. If you want the longer notebook, it lives with the person, at thomaslawton.com.