Insights
Insights
Notes here come from research and from client work: short pieces for boards and operators, not seminar abstracts. We write when something in the field has changed. Longer arguments live at thomaslawton.com.
Audi treated control as a dial for twenty-two years.
When Audi bought Lamborghini in 1998 the company was bankrupt in all but name. Control was treated as a dial. Sales grew thirty-five-fold.
Getting the market right is not enough.
Firms rarely lose to bad forecasts; they lose to their own response when the forecast comes true.
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